Interactive Images

The most widespread media on the internet, aside from texts, are primarily images and videos. While images combined with text can effectively explain concepts, videos offer a different depth through their dynamic nature and additional space for explanations. However, videos can often be impractical due to their linear flow when users are looking for specific information. Users frequently lack the patience to watch the entire video to find the desired information.
 

This is where interactive images come into play. At first glance, they look like regular images but offer a significant advantage: the display can be altered by the user. Simply put, users can rotate the image or zoom in on details—something that traditional images or videos cannot offer in this form.
 

Interactive images are based on 3D models that are rendered in the browser to appear as regular images but with the ability to adjust the display in real-time. These models are calculated at least 24 times per second to ensure smooth rendering. Unlike videos, this representation is non-linear; the user decides which detail to view at any given time.
 

The benefits are clear: For example, a customer assembling a cabinet can zoom in on a specific detail to understand how parts need to be connected. If necessary, individual parts can be displayed in an "exploded" view to provide more clarity.
 

The use of these interactive 3D images is simple and efficient. They enhance product understanding by making complex concepts more comprehensible. The interactivity can be flexibly extended, such as by adding explanatory texts or showing the product in various states.
 

With TRImachine, creating such interactive images is straightforward. The customers' 3D or CAD data is significantly reduced to ensure optimal loading times without compromising display quality. Thus, interactive image material becomes the key to modern digital communication in sales and marketing.